Globally Inspired Burritos

Our Mindset

Straight Talk

Years ago, we made a choice to be
different; to push the boundaries of what a restaurant can be. Inspired
by our customers, we tried new things. Some of them worked, some of them
didn’t. These successes, and failures, have made us who we are

You see, we aren’t perfect and would never claim to be. The reality is
that we make mistakes, lots of them. But we don’t let mistakes get us
down. Instead, we use them to teach us and motivate us to be better.
Better leaders. Better workers. Better people. Why? Because we actually
do care about giving our guests exactly what they want – yesterday,
today, and tomorrow -and we believe that with creativity, attention, and
passion, our work will lead to an experience that brings customers back
by the dozens, by the hundreds, by the thousands…and, maybe one day, by
the millions. We’ll see.

Food Philosophy

Food is what we do. It is what we
stand behind. It is what defines us. We strive to provide our customers
with the unexpected. To surprise the palate with every bite. Every
ingredient has a purpose, a meaning and, when combined, results in bold
and addictive flavors that can only be described as “inspired”. It’s
about choice… a true variety of options that matter so that at the end
of the day, we satisfy stomachs of all colors, shapes, and sizes. It is
what makes us different. Not every option is for every body. We know
that. Keep exploring. Your vice is on our menu, unless you don’t like
food. But you do. This is good food to the core. Enjoy.

Nutrition & Allergens

We can’t be everything to
everybody, but we can sure as heck try. Whether you’re gluten-free,
vegan, vegetarian, carnivore, or other, we’ve got nutritional and
dietary options to help you accomplish all of your health and fitness
goals. Why make the extra effort to truly offer something for everybody?
Because every customer has a right to have his or her order made the way
he or she wants it. Every customer has a voice and we listen. And we
learn. And we get better at what we do. Catering to your individual
needs is a challenge… we accept.

Our Communities

When we open a restaurant, we become
part of the community. It is not a choice, but a fact. We are a
neighbor. We are a friend. We are there for you. We play many roles.
Some days, our restaurant can be a hang-out, a gathering spot for all to
enjoy. Others, we can be a donor to a local cause. We want to be there
to see your children grow up – to see you grow up. We want to grow up
with them – with you. When trouble arises, you always know where to find
us. We have your back. When we find a place we like, be it a college,
town, building, or back alley, it’s hard to get us to leave.

Our Locations

When we choose a location, we know what
was there before we were. So do others. People have memories. Why ask
people to forget? Instead, why not work with the materials and natural
character of the people and businesses who came before us? Why not share
the past by revealing and often uncovering the unique, core aspects of
all of our restaurant spaces… old brick, original flooring, decorated
columns, and detailed ceilings. Even our Sean Boyce artwork often merges
the past and present of each individual location. And what about when we
have to add? Well, you’ll probably be pleased with the kinds of
materials we choose. Materials that fit the neighborhood. That match the
flavor of the community. Because there are some pretty amazing ways to
make the past a part of what we offer today. Next time you drop by, take
a look around. You never know what you might see…

People Matter

When we first started in 1997, the first few weeks
were pretty exciting. But then as we settled into a routine, we realized
that restaurant work could be just that… routine. Soon after, we
decided that as long as we were in this business, we were going to do
our very best to make the work we ask people to do for us meaningful.
Work that our team members might later look back at and say “hey, that
was an important stepping stone” in whatever career they eventually
chose. Making decisions, having a voice, leading others, developing
others, and listening openly. These lay the foundation for what we now
refer to as hospitality that so many guests tell us about in our
restaurants. Collecting a paycheck is something that one can do almost
anywhere – building confidence, life skills and a sense of pride while
passionately serving hundreds of guests a day is not.


The environment is important.
Everyone knows that. We try to do our part. Every day. In little ways.
It’s not about being “green” (and certainly not about being Certified
Green, which we are and which we are proud of, but is not the
point). It’s simply about using our restaurants to make our planet a
better place. Today, it’s corn cups and bamboo bowls. It’s
naturally-raised meats and organic tofu. It’s composting and recycling
and reusing building materials. Even the yawn-able stuff like LED
lighting, low-flow waterheads, and Paperstone tabletops and countertops
make a difference today. Tomorrow, who knows – the list will only grow.
One thing that we do know, we’ll be there. Quietly leading the pack and
slowly blazing the trail. Doing our part to help the earth without
making a big deal of it. One baby step at a time. One burrito at a time.

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